Build a Real Business in 6 Weeks
An in-person entrepreneurship summer camp where teens turn ideas into real businesses, build a digital portfolio, and present a final pitch. Bay Area | Ages 13–19
- Monday–Friday
- 9:00 AM – 3:00 PM
- 6-week hands-on program
A Summer Program That Builds Real Skills
Students practice skills that matter in the Arena:
Decision-Making
Learn how to choose directions and explain trade-offs.
Communication & Leadership
Write clearly, present confidently, and answer tough questions.
Financial Thinking
Understand pricing, costs, and simple business math.
Responsible AI Use
Use AI to brainstorm, draft, and improve ideas while staying truthful and accountable.
What Students Create in 6 Weeks
By the end of the program, every student leaves with a real set of outputs they can show.
DIGITAL BUSINESS PORTFOLIO
A personal website documenting their ideas and progress.
BUSINESS CONCEPT
Clear problem → solution → target customer.
BRAND IDENTITY
Name, messaging, visual identity.
PRICING & BUDGET MODEL
Simple financial logic showing how the business works.
PILOT PLAN
A test strategy to prove the idea.
PITCH DECK & PRESENTATION
A short, clear presentation explaining the business.
The 6-Week Journey
The summer camp compresses the core elements of the full entrepreneurship track.
Phase A – Foundations (Weeks 1–3)
Students move from idea → customer → offer → financial logic.
- Define a real problem
- Understand customer needs
- Design a solution
- Build simple pricing and cost models
By the end of Phase A, students already have the foundation of a real business idea.
Phase B – Build, Proof & Pitch (Weeks 4–6)
Students move from brand → testing → pitching → final portfolio.
- Create a brand identity
- Develop messaging and marketing assets
- Design a pilot or test plan
- Build and deliver a final pitch
The program concludes with a portfolio showcase and pitch presentation.
What Happens Each Week
Week 1
Idea & Founder Mindset
Students define their idea and the problem it solves.
Creates:
- One-page concept overview
- First customer profile
- First page of portfolio
Week 2
Customer Reality
Students interview real people and gather feedback.
Develops:
- Customer personas
- Interview insights
- Problem-solution alignment
Week 3
Money & Business Basics
Students learn how business actually works financially.
Creates:
- Pricing model
- Simple cost breakdown
- Basic unit-economics logic
Week 4
Brand & Messaging
Students transform the idea into a recognizable brand.
Builds:
- Brand name and identity
- Messaging and positioning
- Marketing visuals
Week 5
Pilot & Proof
Students design how to test their idea.
Develops:
- Pilot or test plan
- Feedback forms
- Simple performance scoreboard
Week 6
Pitch & Portfolio Showcase
Students bring everything together.
Produces:
- Pitch deck
- 3-minute pitch
- Complete digital portfolio
The program concludes with a final presentation.
Example Project
Students can bring their own ideas or work through guided examples.
SunTaco
One example project follows a student developing a concept called SunTaco — a food concept designed for quick order-ahead pickup.
- Customer insights
- Pricing logic
- Brand identity
- Operations plan
- Investor-style pitch
The example demonstrates how an idea can move from concept to a structured, portfolio-ready project.
PROGRAM SNAPSHOT
WHO THIS PROGRAM IS FOR
This program is ideal for students who want to:
- Build confidence and independence
- Turn ideas into real projects
- Learn practical business skills
- Develop communication and leadership abilities
Beginners are welcome.
Students can bring their own idea or use a guided example.
Program Format
Week
Schedule
- Monday – Friday
- 9:00 AM – 3:00 PM
Program Options
- 1-Week Experience
- 3-Week Beginner Phase
- 6-Week Full Program
Join the Bay Area
Summer Camp
Developed by experienced entrepreneurs and educators focused on practical life skills and real-world problem solving. Seats are limited to keep the program hands-on and interactive.
APPLY FOR SUMMER CAMPFrequently Asked Questions
This is not a sit-and-listen summer class. Students actively build, think, test ideas, solve problems, and create real outputs throughout the program.
Students are encouraged to bring a laptop if available so they can research, build, and work more actively during the program. If needed, final logistics around devices can be shared before the program begins.
Yes. Students do not need prior business experience. The program is designed to guide beginners step by step while still challenging students who already have ideas of their own.
No. This is a hands-on entrepreneurship program. Students actively think, create, research, problem-solve, and build real outputs instead of just listening to lessons.
Students work through real business-building activities such as shaping an idea, understanding customer needs, thinking through pricing, building a brand direction, and preparing a final pitch and portfolio.
Students finish with real, portfolio-ready work, such as a business concept, a business plan direction, a pitch presentation, and a digital portfolio of what they created.